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This site states the following, "Bluelightworks is an innovative, pre-competed, access to Industry, framework capability, that can provide unbiased, objective advice supporting transformational change initiatives to the emergency services; particularly those enabled by ICT." Our analyzers noticed that the web site stated " Our role is to deliver efficiencies in technology, business processes and resources in support of our customers." The Website also stated " We will work with customers and end-users to optimise new and existing infrastructure, to de-risk critical decisions and outcomes, and improve outputs." The website's header had Bluelightworks as the most important keyword. It was followed by innovative capability, unbiased, and objective advice which isn't as highly ranked as Bluelightworks. The next words the site uses is supporting transformational change initiatives. emergency services was also included and could not be understood by search crawlers.